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Business Energy

Random House New Zealand 1996

‘The business marketplace is changing dramatically. Customers are less predictable. There’s more competition. The old strategies for making a profit don’t always work anymore. Few of us survive to tell the tale if we just muddle along and see what happens.’

Jenny Phillips drew on 17 years in business and her experience as a management and communication consultant to provide easy-to-read practical advice and new strategies for today’s business entrepreneur and manager.

This business manual contains chapters on getting organized, an easy guide to marketing, strategic thinking and business plans, growing your business, working with family.

This book was the Whitcoulls bookstore book of the month at the time of its release.

‘Its chatty anecdotal style gives the feeling that you have just cornered a highly successful  business person in a café and have been given free reign to pick her brains over three days worth of bottomless coffee.’

Charles Moxham. Whitcoulls Book of the Month reviewer.

‘An excellent compilation of knowledge, ideas and wisdom for managers of small businesses.’                          

Management magazine.

‘I particularly like the way this book is laid out. Its system of headings.. puts it in the very easy to understand category.

‘The chapter on accounting – called Accounting in Pictures – is guaranteed to make you understand more about finance than you ever did, because the picture explanations are so easy to understand.

‘This is a truly significant guide for anyone with a small or medium business. I can’t recommend it enough for those just struggling through.’

Bay of Plenty Times.

‘Its chatty anecdotal style gives the feeling that you have just cornered a highly successful  business person in a café and have been given free reign to pick her brains over three days worth of bottomless coffee.’
Charles Moxham. Whitcoulls Book of the Month reviewer

Jenny’s books are still available from many libraries, appear on second hand on sites such as Amazon.com and are regular sellers on auction sites such as Trademe. co.nz.

Jenny Phillips Books


 

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